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Kitces and Carl - Real Talk for Real Financial Advisors cover image

Explaining The Full Value Of (Life) Planning By Unlocking The Emotional Job To Be Done: Kitces & Carl Ep 145

Kitces and Carl - Real Talk for Real Financial Advisors

NOTE

Experience Drives Word-of-Mouth Marketing

To effectively market a service, focus on delivering remarkable experiences that customers feel compelled to share. Rather than relying solely on traditional marketing strategies, create an environment that allows clients to experience the benefits firsthand. This approach nurtures organic word-of-mouth promotion, where satisfied customers articulate their transformative experiences, not just the outcomes. By prioritizing the client experience, businesses can foster a community of advocates sharing their unsolicited endorsements, leading new clients to seek the same transformative results.

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