4min snip

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Dare to Be Basic

REWORK

NOTE

The Challenge of Embracing Simplicity

Embracing simplicity in work and communication is a constant struggle against the instinct to complicate and embellish. Despite the appreciation for simplicity, there is often resistance to adopting it in practice, as many individuals subconsciously prefer complexity and sophistication. This preference can deter organizations from maintaining straightforward operations, leading them to accumulate unnecessary complications over time. A poignant example is Pinkberry, which thrived on offering just two flavors but later expanded, ultimately losing its appeal. Simplicity reduces overhead and streamlines processes, yet businesses tend to drift towards complexity, reinforcing the need for continual vigilance against this tendency. To foster simplicity, one must consciously avoid indulging in complexity and strive to focus on essential offerings, even when faced with the temptation to embellish or diversify excessively.

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