Creating Competitive Edge in a Changing Landscape

In a landscape where efficiency gains are competed away, deploying the same technologies as competitors may lead to similar margins and businesses. The key question is whether a new technology enables structurally new margins or changes the economic structure. Platform shifts often lead to everyone raising the bar simultaneously, making it challenging for any player to get ahead of the curve. This highlights the importance of differentiating strategies in an environment where competitors are likely working on similar advancements.