AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC
Limited Supply
Optimizing Customer Journey and Ad Strategy for Incremental Lift
The team tested multiple customer journeys including landing page to PDP, landing page straight to checkout, landing page to quiz, and quiz to lander, with landing page to quiz yielding the best conversion rate. They have quizzes with six or seven questions, and are continuously testing and optimizing the quiz for hero products. They are running reach-focused ads and have seen incremental lift from this strategy. They are planning to test optimizing a campaign for quiz completions over a 12-week period. Their current focus is on testing and optimizing customer journeys and ad strategies for incremental lift.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode