Apple is gearing up to showcase its AI advancements at WWDC, focusing on integrating AI into core apps, enhancing capabilities like voice memos transcription, AI-powered photo retouching, and faster searches. Siri will receive upgrades for more natural interactions and advanced features on Apple Watch. Apple will introduce generative AI for emojis. Although these developments are seen as catching up to competitors, a partnership with OpenAI is anticipated. While Apple may leverage its existing user base for AI adoption, the gap with competitors might hinder consumer sentiment and investor excitement.

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