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10x Your Business: Why Transitioning From Linear to Exponential is Crucial w/ Salim Ismail | EP#44
Moonshots with Peter Diamandis
Parallel development
The story of aluminum, I think is really relevant here. They were building a high-speed gene sequencing machines. And it turns out the shelf life for high-speed Gene is nine months. We only had nine months to sell this really expensive machine. The product development cycle was 28 months. So they had to have four product development cycles running in parallel to hit the nine month shelf life,. That's insane. If you think about manufacturing cycles and the expertise and how do you, the discipline around managing those layers? This is a transition in business that we've never seen before," he says.
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