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The Quest for True Signal: How Zynga Spotted Mobile
a16z Podcast
Building Community and the Concept of the Perfect Cocktail Party
Creating a space for community within products is essential as community always over-delivers. People are naturally drawn to connect and engage, as seen in examples like Mafia Wars where players paid to be on a hit list. The idea of the perfect online cocktail party has been a driving force since the days of Napster, Friendster, and Facebook. Currently, the Instagram 'cocktail party' is considered to be fading, while Snapchat seems to hold that space, especially for younger users. The challenge lies in understanding what makes a great online social environment and striving to recreate that in future platforms or games.
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