In the age of infinite spectrum, the shift from mass to specific audiences has revolutionized culture. With the availability of infinite shelf space and spectrum, it is no longer necessary to cater to the largest possible audience. Instead, the focus is on the minimum viable audience - those who care and can be delighted by exclusive, focused, and meaningful content. This shift has disrupted traditional brands and mass marketing, leading to the rise of passionate creators seeking out their smallest viable audience for support. As the internet operates as a collection of tiny markets, success is now defined by cultivating a loyal following of 1,000 true fans, rather than targeting millions through mass media.