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Eric Kaufmann - Beyond Ego Myopia: Shifting Culture through Conscious Business

The Psychedelic Podcast

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It's How You Do It That Matters

The success of a product is not just about the quality of the ingredients or the end result but also about the values and ethics embedded in the process of making it. The way a company treats its customers, the marketplace, suppliers, the earth, and how it manages profits can set it apart in the market. It's not just about the product but about the ethos behind it, such as the treatment of employees, community, money, and investors. A CEO's role is to shape the culture, strategy, and processes of the company, ensuring that the organization's actions resonate with the values it upholds. The commitment to results should align with a deep regard for non-tangible aspects and human elements, forming the foundation of a business that strives for excellence while respecting humanity.

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