The Medium is the Message Explanation

Marshall McLuhan, the father of modern media studies, coined the phrase 'the medium is the message' and emphasized the importance of studying the medium itself rather than its content. He defines a medium as an extension of oneself or any new technology that extends human capabilities. According to McLuhan, media impacts society and changes how people perceive and interact with the world. He suggests that understanding new media, such as AI, should focus on its societal impact rather than its content. McLuhan warns that the manipulation of AI could lead to a closed-off system, diverting people from seeking truthful information and understanding the world. He urges individuals to consider how to avert such a diversion and keep AI as a tool to expand access to information.