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Labeling everything as AI
Apple Intelligence is distinct from traditional AI by leveraging new generative models like diffusion models and large language models for local processing on devices. These models power features such as writing tools, generative photo backgrounds, image playgrounds, and technologies like Gen AI under the Apple Intelligence umbrella. The speaker criticizes the industry trend of labeling all transformer-based models as AI and appreciates Apple's attempt to differentiate their technology, albeit with a touch of annoyance towards Apple's branding strategies.