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#374 Rare Jeff Bezos Interview
Founders
Challenge Perception: Risks Are Overestimated, Opportunities Underestimated
Entrepreneurs should recognize the common human tendency to overestimate risks while underestimating opportunities. This realization can impact their decision-making and confidence. It is crucial for entrepreneurs to challenge their perceptions, embrace risks as potentially less daunting than believed, and remain open to the larger opportunities that may not be immediately visible. By acknowledging and compensating for these biases, they can make more informed and impactful business decisions.
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