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#284 ‒ Overcoming addictive behaviors, elevating wellbeing, thriving in an era of excess, and the scarcity loop | Michael Easter, M.A.

The Peter Attia Drive

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Three V's of Snack Food Success

The success of snack food depends on three V's: value, variety, and velocity. Firstly, the snack should offer value by being relatively affordable and having an array of intense flavors to provide variety. Additionally, it's crucial to have multiple varieties rather than just one. Finally, the snack should be fast to eat to ensure velocity. The concept of snacking was strategically promoted by the food industry in the 1970s to drive increased food consumption, leading to a rise in obesity.

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