Using ads to initiate direct conversations immediately after a user clicks creates a guaranteed communication channel, alleviating the challenges associated with directing traffic to landing pages, where many users do not opt-in. This method avoids the need to chase users around the Internet for potential returns to the landing page. Although email remains a crucial revenue generator for businesses and is unlikely to disappear soon, relying solely on it poses risks as engagement metrics like open and click rates tend to decline annually. The strategy of sending users from ads directly into messaging platforms enhances engagement and ensures users remain within the social network environment, leading to improved interaction and follow-up opportunities.