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Doing What You Need to Do: The Story of Forward Deployed Engineering
The initial contribution to the company was the concept of forward deployed engineering, inspired by the efficiency of French restaurants. It involves computer scientists interacting with customers to understand their needs and improve the product. This hybrid role combines product management, customer success, and engineering. As the company grew, they focused on customer interaction, technology, and creating value by working backwards from customer problems. The accountability function became based on whether they improved the lives of customers rather than meeting technical specifications.