The Rest Is History cover image

427. Titanic: The Tragedy Begins (Part 1)

The Rest Is History

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Maintaining Prestige and Competition

In the acquisition deal between Morgan and IMM, Morgan pays ten times the white stars earnings plus a cash premium, maintaining British flags and crews on ships and allowing Ismay to lead white star within the IMM combine. This deal reflects anxieties in Britain about prestigious companies being taken over by American capitalism. To prevent a monopoly, the British government supports the rival company QNAD with a large subsidy.

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