41sec snip

Conversations with Tyler cover image

Rick Rubin on Listening, Taste, and the Act of Noticing

Conversations with Tyler

NOTE

**The act of creativity is an act of noticing **

Sherlock Holmes stories teach us to look closely, pay attention, and notice what others may not. Holmes's special skills are acts of noticing and creativity. Creativity is not about making something, but recognizing and sharing what we've noticed.

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