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#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)
Business Made Simple Podcast
Why Your Mission Statement Should Include Making Money
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- The business purpose is to make money by delivering problem-solving solutions to customers
- Many people hesitate to include monetary goals in their mission statement due to societal stigma
- Entrepreneurs should not feel ashamed to prioritize making a profit as a goal for their business
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