Navigating Changes in Marketing and Franchise Needs

Navigating the ever-changing world of marketing is like running a marathon with a moving finish line. It's important to adapt and find the best practices, whether through in-house or outsourced expertise. One challenge is finding what works best for your brand and franchisees. To meet their needs, bringing in a marketing brand fund manager who understands the franchisee perspective has been helpful. Constant pivoting and not judging ourselves is crucial in this constantly evolving marketing landscape. It's important to focus on the progress made and the difference we're making in people's lives rather than just the unfinished to-do list. Despite the challenges and the never-ending nature of marketing, it's important to embrace it as part of the journey and love the new challenges it presents.