Disrupt Yourself Podcast with Whitney Johnson cover image

370 Roger L. Martin: How To Turn Around A Failing Business School – Without Doing A Whole Lot Of Anything

Disrupt Yourself Podcast with Whitney Johnson

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Rethinking Fundraising Approach

The traditional approach to fundraising involves creating lists of rich people, badgering them for meetings, and asking for money directly. However, this approach may not align with how rich individuals operate in reality. Rich people may not appreciate being badgered for meetings where the sole purpose is to ask for money. This traditional method leads to a low success rate similar to direct mail campaigns.

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