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Special: Invest Like the Best on Acquired
Acquired
**Brand defined and how to build an amazing brand. **
The core of building a strong brand lies in consistently delivering high quality products or services to build trust over time. This requires a minimum quality bar and consistent high performance, which ultimately forms the foundation of a good brand. While there are exceptions and hacks to create a brand instantly, they should complement a steadily compounding trust equation with the end audience. Time is identified as an ultimate barrier to entry for establishing high-quality brands. Additionally, radical transparency in the research process can lead to counterpositioning, where being the most open and non-proprietary in an industry can create a distinct competitive advantage.
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