Decisions involve a mix of data and opinion, even for new products without comparisons. Relying solely on opinion can be risky, especially if justifying decisions with 'trust me'. Non-CEOs should be cautious, and CEOs need to adhere to the same decision-making rules as their teams. Storytelling is emphasized as a key tool in getting people to embrace new ideas.
Today’s author (and leader of the product teams behind the iPod, iPhone, and Nest thermostat) shares about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure, and unbelievable success. Join Joe & Mike as they consider what it means to make things worth making.
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