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How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder

Sub Club by RevenueCat

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Understand Your Users Beyond the Ad

Successful product development requires a deep understanding of user needs, particularly concerning activation strategies to engage users who may know little beyond the initial advertisement. Conversations with existing users revealed that a high price point of $60 per month was misaligned with user expectations and desires. The primary interest lay in high-quality workout programming rather than personalized chat interactions with a coach, which had been a costly feature. This highlights the necessity of aligning product pricing and features with the actual values and interests of users to enhance satisfaction and retention.

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