Different Metrics for Different Goals

Social media content should be categorized and evaluated based on its objective, as not all posts serve the same purpose. Sales-focused content should not be measured in the same way as brand awareness or community-building posts, yet many public companies prioritize sales due to shareholder pressures. This clash can lead to distorted interpretations of growth, as holistic reporting may obscure individual post performance, particularly regarding engagement and content designed to foster community relations. Therefore, it’s crucial to analyze different types of content separately for more accurate insights into their effectiveness.