Wealthy clients prioritize risk, time delay, and effort & sacrifice when making purchases. They seek a high perceived likelihood of success, immediate delivery, and minimal effort on their part. Reputation is crucial as a guarantee is not necessary but the perception of one is. Offering white glove, high-touch services at a premium appeals to wealthy clients who value time over cost. When targeting wealthy clients, focus on saving them time rather than money, as they prioritize time savings over financial gains. Success in business comes from prioritizing tasks, not from lacking information.

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