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#21 - Hannah Ritchie - How We Can Become the First Truly Sustainable Generation
Win-Win with Liv Boeree
The Value of Dramatization in Environmental Messaging
Dramatizing environmental problems can sometimes be effective in raising awareness and mobilizing action, as seen in instances like the impact of the image of a turtle with a plastic straw in its nose. However, there is a risk of overdramatization leading to a backfire effect by eroding trust in science. While some level of dramatization may be necessary to capture attention, it is crucial to strike a balance to prevent misinformation and promote sustainable solutions effectively.
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