Off-The-Record: Marketers Unleashed
Perpetual Traffic
The Halo Effect in Marketing Campaigns
Testing opt-ins on a quiz for a marketing campaign revealed a halo effect where even though conversions did not occur directly from the quiz, it still influenced conversions in other channels. This highlights the impact of top-of-funnel content on overall marketing performance and the challenge of connecting the dots between different touchpoints for improved remarketing and campaign effectiveness.
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