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Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

WTF is with Nikhil Kamath

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Understanding Content Consumption Patterns and Device Access

The ecosystem of 80 million people paying subscriptions emphasizes the need for more vernacular and regional content. While historically platforms are known for long-form content, the rise of short-form content appeals mostly to males under 25 years in tier two cities. Access to smartphones primarily controlled by males results in a higher male viewership. Women tend to consume longer-form content than males, mostly in tier two cities, attributed to males' control over smartphone access. This signifies the importance of considering the user demographics and device access when creating content for effective market penetration and user engagement.

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