Local Nuances Fuel FinTech Growth

FinTech operates uniquely within Latin America due to local regulations, domestic infrastructure, and cultural differences. Brazil's regulatory advancements have disrupted traditional merchant acquiring, paving the way for new payment systems like PIX. With high smartphone penetration of 75-80% and low banking access in some countries, there remains considerable opportunity for financial inclusion, particularly in Mexico. With a population of 650 million and a competitive GDP per capita compared to other emerging markets, Latin America is emerging as a significant hub for FinTech innovation.

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