21sec snip

Product Startup cover image

229: Overview of Patenting for Hardware Startups

Product Startup

NOTE

Value of Trademarks in Addition to Patents

Trademarks are crucial for protecting a brand's identity and can be as, if not more important than patents, especially depending on the product being sold. Success can be achieved without patents, as seen with McDonald's which has been successful by selling its signature product, the Big Mac, without any patents.

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