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Making Money cover image

Earn more, work less I Productivity expert Ali Abdaal

Making Money

NOTE

Marketing is Just Education: Overcoming the Fear of Starting

Fears about marketing and sales often stem from misconceptions, but these are fundamentally about education. An effective way to gauge your audience's needs is by directly engaging them through simple questions. When surveying those interested in growing their YouTube channels, the overwhelming majority identified their main hurdle as starting the channel itself, rather than concerns about scaling or delegation. This insight reveals a significant market of beginners needing guidance, as 70% of respondents had yet to launch their channels. Emotional support plays a crucial role in their journey, with most customer assistance centered around addressing feelings of self-doubt and fear, rather than purely technical issues.

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