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Ep #287: Counting Renewals as Revenue
Make Money as a Life Coach®
Renewals as Key Performance Indicator
Customer renewals should be considered a crucial indicator of product quality and customer satisfaction. When customers repeatedly purchase from a company, it indicates trust, satisfaction, and loyalty. Renewals should not be discounted in revenue calculations as they reflect the effectiveness of the product and the customer's positive experience. Companies like Apple demonstrate how successive purchases from the same customer contribute significantly to overall sales and growth potential.
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