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Conversations That Changed My Life | Ep 496
The Game w/ Alex Hormozi
How to Succeed in Business by Going Wide
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- You can make it with your spouse and it doesn't have to apply to business.
- But I think that if you are equally yoked, right, in your partnership with somebody, making that the bottom line has just served me so well.
- Much later on in my career, I went to a big half a billion dollar mastermind. So there was like 10 of us there and the total sales of everyone in the room was about half a billion dollars.
- And like, this is pretty cool. So my business is doing a little better at this point.
- But I was still among the smaller ones. I think we were doing $34 million a year at the time and plenty of guys there around 100, 200, et cetera.
- And, you know, I had my goggles on. I was like, what do these guys have that I don't like that's all I was looking at.
- And the single biggest takeaway that I had from the entire thing was that they had a bigger total addressable market. They had a bigger time. They were going after just a much wider audience.
- And that was when I realized that whatever business you have, eventually you need to go wide. So you start small. So the riches are in the niches to a degree. But at a certain point, you do need to open up the aperture.
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