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I Interviewed the President of Shopify | Ep 670

The Game with Alex Hormozi

00:00

Behave as if you could not be punished

Authenticity, from a behavioral perspective, is defined as behaving as if you could not be punished. People often censor themselves due to fear of punishment, leading to actions and words left unsaid. When one acts as they would in an empty room, with minimal potential for punishment, they are being authentic. Embracing one's unique interests and quirks, without fear of judgment, allows them to occupy a one-of-a-kind category that is uniquely their own.

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