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Disrupt Yourself Before You Get Disrupted
Founders are advised to disrupt themselves before they face disruption from others. In a specific case, the speaker's company failed to disrupt itself, resulting in a slowdown of sales and eventual sale to Acer computer in 1990 for 90 million, which was not a significant amount. The lack of self-disruption led to the company's downfall as they were ultimately disrupted by external forces.