Put your strongest points on the first and last slides | 2min snip from Lenny's Podcast: Product | Growth

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Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

Lenny's Podcast: Product | Growth | Career

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Put your strongest points on the first and last slides

The first slide of a presentation, typically the company introduction slide, is the most critical as it stays on screen the longest; it should contain the strongest point. Similarly, the last slide, usually the 'thank you' slide, is the second most important as it is often the final message the audience sees; it is an opportunity to reiterate a key point rather than just ending with thank you and contact details.

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Uri Levine is the co-founder of Waze, the world’s largest community-based traffic and navigation app, acquired by Google for over $1 billion. He’s also founded nine other companies, been on the board of 20 companies, and advised more than 50 companies. He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs, hailed by Steve Wozniak as the “Bible for entrepreneurs.” Uri is dedicated to creating impactful startups that solve real-world problems and has seen everything from failure to moderate success to big success. In our conversation, we dig into:

• Why falling in love with the problem is key to startup success

• The phases of the startup journey and how to navigate them

• Why firing is more important than hiring

• How Waze iterated to achieve product-market fit

• Tactics for telling a compelling story when fundraising

• Much more

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