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The Dark Side of Attention-Grabbing Machines and Envy as a Cardinal Motivator
Modern technology, driven by algorithms, primarily aims to capture and manipulate our attention by delivering content that fulfills our desires. However, this approach can lead us into a 'Narcissus pool,' where we become ensnared in our own self-image and desires. The mechanisms at play do not only cater to our wants but also exploit negative emotions such as envy, pushing us to seek validation and engagement through comparison with others. This environment cultivates a cycle of dependency akin to addiction, where we constantly chase the next hit of content, even if it is damaging or malicious. The capitalist framework encourages this, leveraging our darker motivations, including envy and sadism, turning our attention into a commodity. The pursuit of material goods is often overshadowed by the darker pleasures that technology enables, such as indulging in sadistic behaviors and trolling, reflecting the complex and often troubling relationship we have with our devices and online interactions.