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Spotlight — Elon, Twitter and the Gladiator Arena

Your Undivided Attention

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Twitter Is Like a Brain Implant Into Society

Twitter is the attention allocation organ of society. It determines where and what we look at because so many journalists write and decide what to write based on what's on Twitter. Television will get their topics from the trending list and respond to things that are happening in real time on Twitter. So the way I like to think about it, we've used this metaphor before, is that Twitter is like a brain implant into society. It rewires what we pay attention to.

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