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TIP627: Best Quality Idea Q2 2024 w/ Clay Finck & Kyle Grieve
We Study Billionaires - The Investor’s Podcast Network
Maintaining Brand Value through Control and Quality
Companies like Nike are focusing on selling online to maintain better control and higher margins, similar to Lulu Lemon. Excessive sales can harm a brand's value by signaling lower quality compared to brands like Lulu Lemon, known for maintaining high prices and quality. Lulu Lemon's non-discounting strategy has helped them preserve brand value over time by emphasizing quality and consistency. Building a strong brand like Lulu Lemon takes time and consistent reinforcement of brand values.
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