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Qualcomm's Value Capture Pioneers
Qualcomm has established itself as a key player in the high-end smartphone market, particularly with its Snapdragon brand, which now encompasses a wide range of products beyond just processors, including components like RF antennas. This branding strategy, while effective, has led to some confusion regarding the specific elements of their technology. Qualcomm's chip design and engineering are highly sophisticated, far surpassing the capabilities of processors from a decade ago, which highlights their innovative approach. Financially, Qualcomm earns approximately $20 for every smartphone sold globally, including Apple devices. Since around 2009, the company has shifted its public perception from a respected technology pioneer to one labeled as a 'value capture pioneer,' indicating a strategic focus on maximizing profit from its innovations and relationships within the ecosystem, similar to Apple's approach of extracting maximum value from its ecosystem.