Liquor licensing laws originated from the need to control unruly behavior among troops after the War of the Roses, aiming to regulate taverns that served alcohol. Historically, in Australia, licenses could only be revoked upon death occurring on the premises. Over the past few decades, a strong connection has been established between alcohol consumption and several adverse health effects, including its classification as a human carcinogen. However, research from the 1970s introduced a counter-narrative suggesting that moderate alcohol consumption, specifically around one to two drinks per day, may confer health benefits, encapsulated in the concept known as the J-curve, which correlated moderate drinking with lower mortality rates across diverse studies.