Research shows that employees prefer to receive information about change from their direct managers. It is crucial to equip managers with sufficient information and a supportive mindset to effectively convey the change message to their teams. Managers need to first understand the change themselves, overcome their biases, and build their own buy-in before coaching their teams through the change process. They also need to address various emotions and perspectives within their teams, making middle management vital in effectively communicating large scale changes throughout an organization.
This podcast is Part 3 of a conversation between Madison Lundquist, principal research lead for process and performance management at APQC, and Lynda Braksiek, principal research lead for knowledge management at APQC, about how to drive effective change in organizations. Part 3 covers how to effectively communicate change.