Propogating Change Through an Organization: The Importance of Buy-In from Middle Managers

Research shows that employees prefer to receive information about change from their direct managers. It is crucial to equip managers with sufficient information and a supportive mindset to effectively convey the change message to their teams. Managers need to first understand the change themselves, overcome their biases, and build their own buy-in before coaching their teams through the change process. They also need to address various emotions and perspectives within their teams, making middle management vital in effectively communicating large scale changes throughout an organization.