The speaker mentions that there was no need to reinvent the name for developer productivity groups, indicating that most teams today are referred to as the developer productivity group. The terms 'developer productivity group' and 'engineering effectiveness' are used interchangeably, although the focus and flavor may vary across companies. Some companies have either an information-focused or a platform-focused approach for their engineering effectiveness teams. The speaker notes that their team, situated in the consumer organization, leaned more towards being application-focused over time.

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