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Empower Consumers to Transform Healthcare
The healthcare experience has been stunted by a lack of consumer choice and competition, primarily due to patients not being the direct payers for their services. This creates a disconnect where healthcare providers focus on pleasing insurance companies rather than improving the patient experience. Shifting towards a model where patients have to pay out-of-pocket could incentivize healthcare businesses to prioritize consumer-friendly designs and features, similar to the vast options in consumer apps. Ultimately, competition in the market can drive improvements in healthcare experiences, benefiting patients by creating a more involved and responsive healthcare ecosystem.