Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

00:00

Paywall content

Is it worth us putting in the effort, a for producing a piece of content for this smaller audience? Because just because a million people doesn't mean you've got a million people watching that piece. The real valueis coming out of a, connecting with as many a fands around the world as possible,. sigmenting those and an am connecting our partners with leven ods, am and and offers ad value to those fands in one way or another.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app