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Storytelling 101: How To Keep Them Hooked (#198)
Marketing Against The Grain
***** BEST Newsletter & Blog Writing: Seven Storylines**
Stories can be categorized into seven archetypes: 'overcoming the monster', 'rags to riches', 'the quest', 'voyage in return', 'comedy', 'tragedy', and 'rebirth'. Each archetype represents a different journey for the protagonist, from defeating a monster to experiencing a transformation and emerging better. These archetypes can be leveraged in marketing to create powerful narratives that resonate with customers and prospects.
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