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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
B2B Marketing with Dave Gerhardt
Dare to Differentiate
B2B marketing often risks being boring, but taking creative risks can transform engagement. Marketers should propose innovative ideas to try and let the results demonstrate their effectiveness. Emails need to be succinct and easy to understand, capturing the audience's quick attention. Incorporating creative design elements, such as subtle animations or GIFs, can elevate the visual appeal of emails without overwhelming the reader. Embracing creativity in these aspects can lead to more engaging and effective communication.
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