All in Ruins is Allie Time An B e

How Virgin Airlines helped create a meditation guide for the new year

Key takeaways:

• The podcast hosts created a year- long course on meditation and how to have a mind for the new year
• They managed to get the course onto Virgin Airlines' in- flight entertainment systems and the Guardian newspaper's front page
• The course was free and funded by donations

Old summary: We put together aa minny sort of manual for the start of the year on how to meditate. And then we managed to convince this was a really big thing for us. There were two things that happened that really helped. A woman called cathy walters at virgin agreed to put our content on every single virgin atlantic plane. We fteoolowhich was mass. The guardian newspaper in the uk. To put a million booklets on the front. And we didn't pay for it. Soi was a greatit was a great deal. They they said, could we come up with a bookon how to meditating? But they they would actually