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How Guy Raz Built This - Tactics, Tips, & Tools The World's Highest Achievers Use For Success
The Skinny Confidential Him & Her Podcast
How Storytelling and Case Studies Shaped How I Built This Podcast
The speaker's immersion in hearing stories of people's lives and tragedies in villages during conflicts led to the realization that stories of ordinary people and their struggles revealed more about a situation than sensationalized news reports. Attending a business class introduced the speaker to the case study method, where they were captivated by the narrative of Starbucks and Howard Schultz's journey. The speaker was struck by the ordinary nature of successful individuals' paths, filled with failures and setbacks before achieving success. This experience planted the seed for creating 'How I Built This,' inspired by the desire to tell rich, authentic stories of entrepreneurs. The speaker discovered that top business schools teach through case studies, using stories to engage students in discussions and decision-making processes. This method is highly valued and comes with a hefty price tag for students attending business schools, prompting the speaker to consider telling similar stories in a detailed, meaningful way through their podcast.
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