Part 7: Continuity Offers | $100M Money Models Audiobook | Ep 944
The Game with Alex Hormozi
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Continuity Discount Strategies
- Use continuity discounts by offering products/services for free if customers commit to future purchases.
- Apply discounts in several ways: upfront (best with enforceable contracts), at the end (bonus time earned), spread over time (monthly discount), or after initial payments (cover ad costs).
- If you have high churn, avoid upfront discounts that delay cash.
- Structure the discount as 'first and last' payments or incorporate an activation fee.
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